I have an expensive, high-end brand toaster. It is very well designed and looks beautiful in the corner of my kitchen. It is elegant and smart. But it makes terrible toast.
There are people just like my toaster. They talk the talk even though don’t have a clue what they are doing.
If I were a toaster, I might look slightly underwhelming – a supermarket own brand device, with no bells or whistles. But I would make very good toast!